Archive for June 13th, 2007

ROI of Application Development

Wednesday, June 13th, 2007

Just read an interesting piece from Sunjay Pandey arguing that ROI measurement for application development is too soft.

This is of interest to me on two counts.  As the head of a software vendor, I have to argue for and demonstrate ROI to my customers.  Conversely, as the head of a software vendor, my technical team needs to demonstrate ROI to me for any new developments in our product.

In both scenarios I have been guilty of not paying sufficient attention to the importance of ROI.  Whilst I don’t claim I have learnt every lesson, I would like to propose one addition to the list of 5 ingredients suggested by Sunjay for successfully evaluating and subsequently delivering the best ROI.