Archive for June 15th, 2007

Small ISV takes on the enterprise……

Friday, June 15th, 2007

…….and loses (more often than not).

Why is it so hard for small companies to sell to enterprise customers?  Ed French has an interesting insight in relation to vendor financial stability, and the high failure rate of enterprise implementations generally, pointing out that:

“A vendor that’s still around for a project that failed is perhaps no more useful than having a successful implementation where the vendor has gone out of business!”

However, financial risk is only one of many buying criteria and, whilst this is largely outside the control of the vendor, other criteria are more addressable.

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