Roo Reynold’s post IBM virtual world guidelines outlines the recently launched “code of conduct for IBMers in virtual worlds”. This adds to previously published guidelines for blogging and general business conduct.
Obviously, as an employee, Roo is bound by these new rules to take a positive stance on them isn’t he? Maybe? Maybe not.
It’s easy to knock the gorillas and I often do, but on this occasion I think IBM has got it about right. The very fact that a code of conduct exists acknowledges that IBM:
a) is encouraging its employees to participate online for the corporate good; and
b) acknowledges that in such a large organisation there has to be some control (but not too much restraint).
In our small company, anyone who wants to participate in online worlds, blog, or commentate, and purport to represent Blue Prism can do so, because they can speak directly to a director if in any doubt. But there needs to be some guidelines surely?
Do you remember when the inimitable Dale Carnegie said “dress for the job you want tomorrow, not the one you had yesterday”? Of course “dress” was a proxy for the way you think, and the way you act in all respects. One of our consultants once asked me what our dress code was. I told him that, when on customer site, he should dress as well as the best dressed customer rep (but not better). This is also a proxy for fitting in with our customers and business partners in all regards and as a simple principle is easily understood, if a tad primitive. I think this extrapolates well into a “code of conduct” for online behaviour too.
IBM’s rules do cover well this principle of being respectful and protective of the brand but also appropriate to the environment of the virtual world.
The gorillas don’t have the luxury of our much looser “common sense” interpretation, and I think IBM is more empowering its employees than restricting them with this code of conduct.