Mashups, the new ETL?

I suppose there are some similarities between mashups and ETL tools, as pointed out by Jacob Ukelson, in that they can extract data from a variety of different systems, play around with that data and then write it somewhere – a web page, an aggregated UI, another target application etc.  This offers a new perspective on data cleansing, process automation and orchestration, screen aggregation and much more, but without the need to access the back end systems.  No database transactions here, and no coding either.

Jacob wonders whether IBM can seriously launch into this space next year, as they state.

Imitation is the sincerest form of flattery and I welcome IBM’s efforts.  The very fact that they are even trying to enter the space, validates a market that it is very difficult for the smaller vendors like Blue Prism to build alone.

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