Blue Prism website

Blue Prism is about to launch a new website based on an operational agility message.

It’s amazing how much hard work goes into designing and building a website and, not least, writing the copy.  We have also taken some important design decisions such as dropping the prism widget from the logo:


Personally I quite liked the old prism and sorry to see it go, but I was the only one who held that view.  Democracy eh?

On more serious matters, working out who you are, who your customers are, and what the message that connects those two things is weighty stuff and takes time in the world of enterprise software.

We are not 100% there yet, but we are moving in the right direction and we are hopefully taking steps to look like a larger, more serious company as we are emerging from early stage into growth mode.

What used to worry me is that I expected to crack all these problems overnight.  Learning with our early customers, listening to them, getting independent people to listen to them, and taking a bit of time to think both introvertly and extrovertly has been most helpful.

Talking to customers teaches us not only about who we are and how to connect, but also enables us to examine how we deliver.

This is not just benefiting our sales team, but also our new customers coming on board, who can take advantage of previous experience, methodologies and working practices, and new ways in which Blue Prism software can be used.

The website is in final testing and should go live next week at

Talking of website upgrades, I have moved this blog to a new ISP and upgraded to WordPress 2.5.1 – big improvement!

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